In The News

  • Ben Hoffman Finds Opportunity in Technology

    October 2, 2018

    Top-ranked US pro triathlete Ben Hoffman shares insights about his training habits, how he applies Ember into his training regimen, and tips for other athletes for how to keep overtraining and nutrition under control.

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  • Q&A: Ben Hoffman’s “Year in Review” and Look Ahead

    March 23, 2018

    Ben Hoffman discusses the Ember features he uses regularly and insights he gathered by analyzing his Ember data from his Kona ’17 experience.

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  • Sweat, Blood and Fewer Tears: Measure Blood Noninvasively

    January 10, 2018

    Many cyclists and triathletes are unaware of factors that minimize their blood’s oxygen-carrying capacity, such as the presence of dyshemoglobins in their blood. While many may measure their oxygen saturation, they are only getting part of the story. Now a performance cyclist can measure blood non-invasively.

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  • How A Non-Invasive Hemoglobin Tracker Is Helping Two Ironman Athletes

    December 19, 2017

    Ben Hoffman and Sarah Piampiano are two of the best Ironman triathletes in the world. They train and compete through a grueling schedule that lasts almost all year, culminating in the Ironman World Championship in Kailua-Kona, Hawaii in October. It takes an unwavering competitive fire to prepare for the 140.6-mile race, but a little device called Ember has given them the spark they need...

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  • This fitness tech for sports enthusiasts can be used to avoid overtraining

    November 24, 2017

    Gemma Evans of Sky News' Swipe series interviews Ben Hoffman and his use of Ember in Ironman training. Tracking hemoglobin in the blood without doing an actual blood test.

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  • The Next Big Biomarker

    April 10, 2017

    The list of essential training information for endurance athletes has expanded to hemoglobin levels, which Ironman champ Ben Hoffman tracks “virtually every day.”

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